Our breeding program aims to create performing and trendy new rose varieties . Our roses not only have to be resistant to common diseases and achieve good productivity, good post-harvest conservation of cut roses, etc.., which are the basics for greenhouse production, but they also have to show different and original appearance, including foliage, growth habit, fragrance, large size buds, special or blending colors, etc...

For this purpose, we pay particular attention to the originality of the rose varieties displayed in our catalog. Each variety is specific, and its characteristics must be distinct and recognizable as an Elitys Roses creation, which means it must be different from all previous rose varieties marketed by other international rose breeders.

We refuse to market a « me too » rose variety, even though it would show better behavior and characteristics than the variety of another rose breeder.

We believe that, in such a difficult commercial environment, there is absolutely no interest for anybody to launch and market similar rose varieties, which would certainly cause prices to fall down. Such cases have been frequent, in the recent past, notably for a succession of rose varieties not very different from the first one, a well-known red rose variety in the 90's.

In the same state of mind, we offer a special discount to biological rose producers who have good cultural practices, e.g. biological and friendly environmental cultivation.

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